Samasta Micro Finance
Community Reach & Nature of Work
Samasta follows the Grameen Model & BC Model in rendering its services to the target audience. Samasta works mostly in urban and semi-urban areas, but also has its presence in rural areas.

Grameen Model :
To begin with, Samasta identifies communities consisting of women of low income segment of the society and who have the ability to generate income through various activities. Once identified, Joint Liability Groups are formed for the purpose of extending financial assistance in the form of micro loans. The loans offered by Samasta are used by these Joint Liability Groups to start new businesses or to improve the existing business activity. This has enabled women to earn a regular income for the family and lead a self-sustainable life. Members repay money on monthly cycles. If the repayment for the first loan has been found to be consistent, a second loan can also be availed, if required.

Business Correspondent Model :
Business Correspondents are channel partners engaged by banks for providing banking services at locations other than a bank branch/ATM. BCs represent the bank concerned and enable a bank to expand its outreach and offer a range of banking services at low cost, particularly where setting up a brick and mortar branch is not viable.BCs are an integral part of the business strategy for the banks in achieving greater financial inclusion, whereby, affordable financial services reach the doorstep of economical weaker section who would otherwise be excluded due to the high cost of reaching them.

Samasta is engaged as a Business Correspondent to premier banks in India like Yes bank Limited & IDBI bank Limited. As a business correspondent we use our market knowhow and accessibility to the rural and semi urban BOP families in India to bring microfinance services like micro loans, credit linked insurance etc to their doorstep.

Samasta has set up offices in urban and semi-urban areas to reach out to the people in an efficient and cost-effective manner. With the success of the services offered, Samasta has grown significantly with operations in Karnataka, TamilNadu & Maharastra.

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