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Samasta has been serving economically underserved communities since its inception in 2008. While its primary focus lies on providing economic opportunities to the underserved, it is Samasta’s constant endeavor to create a positive impact in the community beyond business. Through its Corporate Social Responsibility (CSR) and community outreach programs, Samasta nurtures a holistic approach towards financial inclusion and sustainable development.

An unrelenting focus on customers

We realise the importance of social interventions in terms of reach and overall impact on the lives of people living on the margins, hence we provide more than just loans. The company has rolled out various initiatives under the CSR program to empower the communities it serves. Samasta aspires to create an impact in society at large; however, women, children, marginalised communities and the elderly are given priority. Samasta’s flagship CSR projects are focused on financial literacy for rural women, skill development for youth and cattle well being for farmers.

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Samasta promotes financial awareness and encourages good practices among our customers. All Samasta branches play financial literacy videos for our customers to orient them towards understanding the basics of managing money. In addition to this, Samasta has partnered with Sukalyan NGO to establish financial literacy centres at the Panchayat level in the states of West Bengal, Assam and Odisha.

Samasta with IIFL Foundation have launched such centres in West Bengal (Purulia and Jhargram), Odisha (Puri and Khorda), and Tripura (Khowai) to increase financial awareness and to promote good financial practices among the underserved communities. At the centres, women are trained on various aspects of financial literacy in theory and practice.

DISASTER RELIEF ACTIVITIES

 

As a responsible corporate Samasta firmly believes in helping communities in times of need and we extended a helping hand to flood victims in the states of Karnataka, Maharashtra, Assam, Tamil Nadu, and Kerala. Samasta swiftly ensured relief (including grocery kits and other essential items) and rehabilitation.

Livestock Development Centres ( CattleWell being and Animal Health Centres)

Samasta’s Kamadhenu initiative under aims to improve dairy breeds to help amplify production and farmers’ incomes. We have partnered with Bharatiya Agro Industries Foundation (BAIF) Institute for Sustainable Livelihoods and Development NGO to set up cattle well-being centres in Karnataka and Tamil Nadu and with NGO in Rajasthan. Two centres are already functional at Harohalli and Halagur villages in Karnataka.

Samasta’s Employee Engagement programs are designed to offer opportunities for corporate volunteerism to help augment employee loyalty and build greater job satisfaction. In the last 6 months our employee engagement activities focussed on better health for the communities where we conducted eye check-ups and blood donation drives in Tamil Nadu and Karnataka. The activities also included a new initiative called Project Smile, wherein employees will identifying and referring children with cleft lip and palate from the different communities for cleft lip correction.

DISASTER RELIEF ACTIVITIES

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